Grit & Grace Boutique: A Wellness Space Rooted in Community and Intention
Step into a boutique that believes wellness should feel welcoming, not overwhelming.
Ashley Nicaud has always dreamed of opening a storefront. Growing up, she spent time helping at her aunt’s antique shop in Ponchatoula—an experience that planted the seeds of entrepreneurship early on. Over time, the rhythm of customer service and the influence of her aunt became more than just memories—they became a calling.
Now, that dream lives on in Grit & Grace Boutique (109 W Thomas St), a space that blends Ashley’s lifelong passions with purpose. The name itself is a nod to her personal journey: raised with grit, now walking in grace. Every item in the shop is thoughtfully chosen to reflect that balance—resilience and softness, wellness and joy.
After a decade spent earning her certification in Holistic Nutrition, working alongside a Functional Medicine doctor, and helping run her husband’s business, Ashley knew it was time to build something of her own. With her children now grown, 2025 became the year to bring her boutique vision to life.
Grit & Grace Boutique is more than a wellness shop—it’s a welcoming space that embraces everyone, whether you’re deep into holistic health or just starting to explore. Ashley understands that health and wellness can be overwhelming or even intimidating, so she’s designed her shop to feel comforting, not clinical.
Yes, you’ll find curated wellness staples—collagen, herbicide-free coffee, sleep support, vitamins, and more—but you’ll also find beautiful gifts, home goods, self-care items, and even a touch of fashion for men and women.
Ashley’s philosophy is simple: health isn’t just physical—it’s mental, emotional, and spiritual. She’s passionate about helping customers navigate that journey, always reminding them to speak with their doctors before starting anything new. Whether you’re pregnant, breastfeeding, or managing medications, wellness should always be informed and professional.
Step inside Grit & Grace Boutique and you’ll feel it immediately: the calming scent, the thoughtful displays, the quiet invitation to pause. Shopping here feels like self-care. And that’s intentional. Ashley believes that in a world of rushed errands and impersonal chains, there’s room for connection, guidance, and trust.
She wanted her store to be something Downtown Hammond didn’t have yet, a space where you’re seen, where someone takes the time to get to know your needs. And, you don’t have to drive to the big city to get it.
Grit & Grace Boutique carries:
Collagen and herbicide-free organic coffee
Multivitamins and electrolyte packets
Sleep support (like tart cherry juice and pillow sprays)
Non-toxic household and personal care products
Elderberry syrups, natural cough relief, and throat sprays
Skincare, haircare, sunscreen, and makeup for conscious living
Wellness items for both men and women
So much more!
Ashley chose Downtown Hammond intentionally, too. There’s something special about shopping small. There’s a lack of intimacy in big-name stores and that doesn’t fit with who Ashley is or what she stands for. For her, Downtown Hammond represents collaboration, support, and the kind of community where everyone shows up for each other.
At Grit & Grace Boutique, every product on the shelf, every scent in the air, and every conversation at the counter is designed to make people feel seen, supported, and empowered. It’s not just a store—it’s a reminder that wellness starts with awareness, and that self-care doesn’t have to be overwhelming or out of reach.
Whether you're popping in for a thoughtful gift, restocking your natural wellness staples, or simply curious about starting a healthier lifestyle, Ashley is there to welcome you with—you guessed it—a little grit and a lot of grace.
